So as many of you know, my background is in social science, NOT business, so while I understand the people part of my job very well, I’m still learning the business side. Case in point? My brochures. I started to realize something was wrong when colleagues and friends shared similar lackluster reactions to it. Then I knew something was wrong when they kindly started sharing the name of their brochure person. Here is a picture of my old brochure attached to a straw fan, my way of standing out at bridal shows and showcasing my love of crafts and unique details.
There were no pictures, just tons of writing, and it was just blah. I didn’t think it was THAT bad, but I realize now from a marketing standpoint that people need pictures and text/content to get to the point.
Voila my new sassy brochure – all homemade of course in the spirit of my focuses on the individual, uniqueness, personal touches, creativity, and inspiring do-it-yourself projects! There are tons of pictures on the inside as well, and it just has a lot more pizazz and pop, in my humble opinion of course.
By the way, my consultation room is in the middle of a decorating project and the photography took place on its brand new couch. Yea for having a fabulous new space to get down to business and to warmly welcome my fabulous clients!
